The Fan Engagement Playbook
Built for the people responsible for growing fans, revenue, and experiences.
A practical guide to modern fan engagement—how to capture attention, create deeper connections, and turn moments into measurable revenue.
What You’ll Learn
Inside the playbook, you’ll discover practical ideas to help you:
Increase fan engagement before, during, and after every event
Turn fan interactions into new ticket, merchandise, and sponsorship revenue
Capture more leads and build stronger first-party fan data
Create more immersive in-venue and digital fan experiences
Identify moments that can become new revenue opportunities
Typical roles include:
Chief Marketing Officers
Heads of Fan Engagement or Fan Experience
Ticketing and Revenue Leaders
Sponsorship and Partnership Directors
Digital and Social Media Leaders
This playbook was created as a thought-starter and practical guide for organizations looking to improve fan engagement and grow revenue.
It’s being offered free to selected professionals as part of our effort to share ideas and spark new thinking across the industry.
