FOR CMOS, REVENUE LEADERS, AND FAN ENGAGEMENT TEAMS AT PROFESSIONAL CLUBS
Capture the fans social platforms own.
Turn followers, broadcast viewers, and matchday attendees into a
contact list you actually own.
Branded, mobile, and built for the moment fans are most engaged
with your club.
01 · THE PAIN POINTS WE FIX
Your fans are everywhere. Your contact list isn't.
Most professional clubs are operating with a structural gap between fan attention and fan data. Three pain points show up in nearly every conversation we have.
PAIN 01
You can't market to your own fans.
Social platforms own the contact details. Broadcast partners own the viewer data. Your TV viewers, your social followers, even your stadium attendees — most aren't on a list you can actually email.
PAIN 02
Sponsors want leads, not impressions.
The partnerships conversation is shifting from impressions to measurable outcomes. Sponsors are asking for qualified contact lists, opted-in audiences, and proof of engagement. Most clubs can't deliver.
PAIN 03
Revenue needs a new surface.
Tickets, kit, merchandise, hospitality — every revenue line depends on reaching the fan with the right offer at the right moment. Right now, the moment fans are most engaged is the moment you have the least access.
02 · WHAT VISTASUITE CHANGES
Three moves. Built for matchday and every day after.
CAPTURE THE FAN, EVERYWHERE THEY ARE
Own a direct line to followers, viewers, and attendees.
A QR on the giveaway item. A link in the matchday email. A scan station at a sponsor activation. A short URL on the broadcast graphics. Every touchpoint feeds the same branded environment — and every fan who enters becomes a contact you can email tomorrow, next month, and next season.
TURN ATTENTION INTO REVENUE
Place the offer where the fan is already paying attention.
Drop a ticket offer, a kit launch, or a sponsor message directly into the moment a fan is most engaged with your club. Track which fans saw, clicked, or converted — and tie every revenue line back to the specific moment that produced it.
DELIVER WHAT SPONSORS NOW ASK FOR
Measurable leads. UGC libraries. Engagement metrics that hold up.
Co-brand a Vistasuite environment with your title sponsor, your matchday sponsor, or your kit partner. The activation produces a qualified lead list with custom data fields, a content library of fan-generated photos and videos, and engagement data that turns the next renewal conversation into a renewal.
03 · IN PRACTICE
Two scenarios. Same pattern.
SCENARIO 01 · MATCHDAY SPONSOR ACTIVATION
Build a co-branded fan zone at every home match.
The matchday sponsor wants more than logos. They want leads. The club builds a Vistasuite environment co-branded with the sponsor, deployed via QR at the concourse and at the brand activation zone. Fans upload a matchday photo, opt in to the sponsor's newsletter, and answer one custom question the sponsor specifies.
OUTCOMES PER MATCHDAY
- 800 – 2,400 qualified opted-in leads, tagged by match and sponsor
- UGC library with rights cleared at upload, for both the club and sponsor
- Direct contact details the club can re-engage during the off-season
SCENARIO 02 · BROADCAST AUDIENCE CAPTURE
Convert TV viewers into a contact list you own.
Broadcast partners own the viewing data. The club owns nothing about the millions of fans watching from home. A short, memorable URL or QR code displayed during the broadcast (“Scan to vote for player of the match” or “Win signed kit — scan now”) drops viewers into a branded Vistasuite environment — and onto the club's contact list.
OUTCOMES PER BROADCAST SEASON
- Tens of thousands of broadcast viewers captured as opted-in contacts
- First-party data the club can use across email, ticketing, and merchandise
- A new sponsorship asset: “the broadcast call-to-action” inventory
04 · THE MATH THAT MATTERS
The numbers a CMO can take to the board.
Organic reach on most social platforms. The other 90%+ of your audience is invisible to you until you build somewhere else.
App downloads required. Link-based experiences reach the 70%+ of fans who'd never download a club or venue app.
First-party data. Every contact captured is yours — built on opt-in and consent, structured to work with GDPR and equivalent regulations.
Not seconds. The average time a fan spends with a Vistasuite environment, compared to a social scroll.
WHY CLUBS CHOOSE THIS
“Most clubs are sponsored by a list of partners they can't actually deliver measurable leads to. That gap is closing fast. The clubs that close it first will renew sponsorships at the highest rates.”
Cleared for use by MLB® clubs.
Vistasuite has been cleared by Major League Baseball for adoption by member clubs. Available now for clubs across MLB, MiLB, MLS, NHL, NBA, WNBA, NWSL, and additional pro leagues globally.
MLB® is a registered trademark of Major League Baseball. Used here as a factual reference to MLB's clearance for adoption by member clubs. Vistasuite is not affiliated with, endorsed, or sponsored by MLB.
WHEN YOU'RE READY
20 minutes. One conversation. No deck.
If you're at a pro club thinking about matchday data capture, sponsor activations, or the broadcast-to-direct funnel — we'll walk through what's possible for your specific situation.